On page 7 of this paper, you might have noticed the announcement for our Centennial Endowment drive. We were all set to do it more than a year ago, but we all know how that ended up. So here we are, in 2021, trying again. We’re asking for your help.

    One of the ways the Jewish Press stays afloat is through support from our community, especially through the JFO Annual Campaign. In addition, we sell advertising, although to say that the pandemic has made that more of a struggle would be an understatement.

    By growing our endowment, we do two important things. One: we set money aside for the future, — funds that will generate interest years down the road. When the current staff is no longer here (and someday we will all retire) the Press will live on. The second reason is even more important: planning for the future means assuming and trusting there is a future. And that is something we all desperately need to do. Enough of the nay-saying, no more doom and gloom. Yes, papers have been disappearing left and right for years. Yes, people read more online, advertising isn’t going well, we have heard (and said) it all. But after a year that hasn’t exactly been a party, we need to force a positive attitude. There is a great community here, the world is starting to open up again, we still have many stories to tell. Vesides, this community is vibrant; think of all the stpries that haven’t happened yet. For those stories, we need this paper. So we are not going anywhere.

    “Maybe I am old school,” Jewish Press board member Natasha Kraft told us, “but if I want to know what is going on in the world, the state, my city, or my community I read a newspaper. The ones you snap open - it has that special sound when you flip the pages and has that distinct smell of newsprint - that’s my first choice. If it’s not available, I’ll go to the online version. So naturally, if I want to know what is going on in my Jewish community I turn to the Jewish Press. Why? Because it gives me the information I need about the happenings in the Jewish community.”

    You can help us by sending a check, or you can make a donation online. You can help us by continuing to read the paper, in print or online. You can help us by going to our Facebook page and checking the announcements and story links, the random photos we share there. Go visit our website and see what’s new. You. can send us your own family photos so we can include them on the Spotlight page. All these are things you can do to stay engaged with the paper, and if you’re already doing them, please consider supporting us financially as well.

    Natasha also said, “I’m very appreciative that the Press is available to everyone in our community. It is inclusive regardless of synagogue affiliation. Inclusive regardless of whether you have a membership at the JCC or not. Inclusive regardless of your socio-economic status. Inclusive regardless of race, gender, gender identity. Inclusive, period.”

    It’s true: the Press is available to everyone within the Omaha Metro region; we do not charge a subscription fee locally. If we charged every single household $36 for an annual subscription, it would add tens of thousands of dollars to our bottom line. Why don’t we?

    We don’t, because the Press should be accessible regardless of whether you can afford a subscription. And if you don’t live here, you can still read it for free online—you only pay if you want us to mail the print version. We like it that way.

   The Jewish Press has been here for everyone, for many years. Let’s band together and make sure it stays that way, no matter what the future brings.